What's Your Purpose?

November 14, 2008

You’re probably sick of hearing about the ways you can shop for a cause, right? But what if you could support a cause andddd  promote it?

Multeepurpose® Clothing Co., an innovative environmentally friendly clothing line is dedicated to ‘Multi-Purposes’ and charitable causes through the sale of T-shirts, encouraging each of us to act effortlessly by wearing one. This concept of displaying purpose-driven ideals, rather than empty messages, leads to the Multeepurpose mantra – What’s your purpose?

With a commitment to donating 20% of gross T-shirt purchases to benefit partner organizations, every shirt is unique and is dedicated to a particular purpose. There are five purposes - defined under Humanity, Animal, Ecology, Urgent and Liberty.  Each shirt acts as a ‘walking billboard’ and works to get the message of each purpose across. These causes match up with a number of partnering charities and organizations including US Doctors for Africa, Humane America Animal Foundation, The Rainforest Foundation, The International Human Rights Consortium and many others around the globe.

Using fashion as its vehicle, Multeepurpose is truly committed to making a difference and creating an action-oriented community.  Anyone who buys a shirt can be active towards a cause simply by wearing the T’s.  Founded by Jeff Toolan and Ruriko Yamada, Multeepurpose is a Los Angeles based T-shirt brand founded by genuinely committed grassroots activists, designers, artists and fashionistas built on a sound commitment to humanitarian and environmental issues.

Visit the Multeepurpose website by clicking here.